Designed on the principle that heritage cannot be manufactured.
Designed on the principle that heritage cannot be manufactured.
Project Name:
REED Jumeirah Beach
Description
A complete luxury brand identity and packaging suite created for one of Dubai's most exclusive private members beach clubs.
Industry:
Luxury Hospitality
Completed:
January 2025
THE BRIEF
REED Jumeirah Beach approached RIARY MAISON with a clear vision. A private members beach club on the shores of Jumeirah, Dubai, demanding a brand identity that communicated exclusivity, heritage and quiet authority from the very first encounter.
REED Jumeirah Beach approached RIARY MAISON with a clear vision. A private members beach club on the shores of Jumeirah, Dubai, demanding a brand identity that communicated exclusivity, heritage and quiet authority from the very first encounter.
THE DIRECTION
Every decision within this identity was rooted in restraint. Deep burgundy. Burnished gold. A prowling leopard chosen not for decoration but for meaning. Patient. Precise. Unmistakable. The creative direction positioned REED as a brand that does not need to announce itself.
Every decision within this identity was rooted in restraint. Deep burgundy. Burnished gold. A prowling leopard chosen not for decoration but for meaning. Patient. Precise. Unmistakable. The creative direction positioned REED as a brand that does not need to announce itself.
THE IDENTITY
The result is a complete luxury brand world. A commanding editorial wordmark, a hand crafted leopard emblem, luxury stationery, wax seal, branded ribbon, shopping bag and invitation suite. Every touchpoint considered with the same obsessive precision as the mark itself.
The result is a complete luxury brand world. A commanding editorial wordmark, a hand crafted leopard emblem, luxury stationery, wax seal, branded ribbon, shopping bag and invitation suite. Every touchpoint considered with the same obsessive precision as the mark itself.
